Twitter persona development: 2

For work – interaction designer

‘I design marketing campaigns and need a Twitter account, I use it to stay in touch with friends’

Technical ability:

• Excellent,
• Spends most of work time online,
• Sccesses Twitter from home
• Limits time on social media sites

Needs

• Talks to friends
• redistribute information on art, design
• Needs a twitter account for work but does not want to interact with everyone. Profile is private.

Follows: Friends and client accounts
Primary network: Friends and colleagues

The producer – the writer

“I write science-fiction and want to publish my books on Amazon. I know Twitter can help me but I’m not sure how?”

Technical ability: Good, spends a lot of time online,
Twitter usage:

• Opened a twitter account but not sure what to do with it.
• Wants to market writing when it’s published on Kindle through Amazon.

Needs

• Generate interest in content he creates.

Follows: Friends, acquaintances, science and technology distributors.
Primary network: Friends
Secondary network: None as yet

The Analyst – works for a metrics company

Technical ability:

• Industry specialist,
• Accesses personal Twitter account from home, phone and work.
• Have various twitter accounts.
• Needs Twitter management software.
• Runs analysis software for the company he works for to track the success of specific marketing campaigns or other analysis that companies need.

Follows: Friends, other analysts, clients and other accounts required for analysis by the client.
Primary network: Friends
Secondary network: Depends on project/ account